Imagine... Being Able To Increase Your Income Quickly And Create More Time For The Things You Love... Simply By Using Sales Copy That Turns Words Into Dollars

Businesses who use Turning Words Into Dollars, sell more and because they sell more they have greater revenue and more time to spend on the things they love.

That's exactly what "Turning Words Into Dollars" allows you to do. It's a proven methodology of using well-crafted copy to increase your revenue.

If you have something to sell...and you want to sell it fast...the single most effective way of achieving higher sales revenues quickly, is with the power of persuasive words.

Gary Halbert, one of the most successful copywriters of all time noted...

 "That the ability to write ads and letters that sell is by far the most wonderful moneymaking skill you could ever acquire.  If you master this skill, you should never have to worry about money.”

The better you are at using the persuasive power of words, the higher your revenue streams.  

It’s moneymaking on your terms and it happens as you quickly as you can write copy that converts into sales.

If you’re in business, as a consultant, service provider or practitioner and you’d like to seriously boost your revenues, either online or offline…

...then Turning Words Into Dollars is for you.

Join me 

is a two day live online training that helps your generate more revenue by writing better sales copy.

TBA February 2021.  

If for some reason you can’t attend the full two days, don’t worry, both days and all of the sessions will be recorded and you’ll have access to the sessions.

This means you can watch the recordings over and over, at your pace, and when you need to so that you can develop each step as you go along.

One of the most exciting aspects of this two day course is that you’ll get access to proven templates, exercises and success coaching from one of Australia’s most recognised business mentors...Paul Counsel  as voted in the top 1% in Australia and recognised by LinkedIn.

If your business is struggling due to the COVID-19 impacts and you’re feeling stressed about how you are going to begin to generate revenue again… or if you’re feeling under-appreciated and undervalued in your business and you love words now is the time to turn your attention to the power of persuasive words and creating copy that converts into high revenue sales. 

Once you harness this skill, you will never be made redundant nor will you ever feel unappreciated again because it is a known fact that revenue growth begins when more people say yes to using you, your products or services.

What’s not so well known is how to get more people to say “YES”.

I’m going to give you a chance to change that…

Imagine...easy, step by step templates to follow!

Learning from the comfort of your own home!

Applying new skills to your business immediately!

If you’re in the business of helping people achieve solutions and satisfy desire AND you want to increase your revenue, then you need an authentic and confident way of sharing your value so you can attract more clients.

Copy That Converts... Here's What You'll Learn.

 On Day One…

Session 1… How to write magnetic eye-catching headlines and how to persuasively satisfy the most important subconscious questions that must be answered before a purchase is made.

Session 2… How… in one sentence… you can position yourself, your value and your experience so that it gives more customers exactly what they’re looking for.

Session 3… How to position your value and products or services better than anyone else so they become irresistible to the people looking for the solutions you offer.

Session 4… How to use tangible timelines to improve acceptance and demand for your products and services.

Session 5… How to get more customers to recognise the true value behind your products and services and how they can immediately benefit from that value.

 On Day Two…

  • Session 6 How to best position case studies, success of others and testimonials as proof that what you offer works. And I’ll share with you the formula that your testimonials must take for high believability and impact.
  • Session 7 Is all about risk reversal and how you can exponentially increase your sales through satisfying the brain’s pre-cognitive desires for safety, trust and survival.
  • Session 8… How to turn fence sitters into buyers by banishing the cognitive dissonance of “will I or won’t I” from people’s decision making.
  • Session 9This is an important but overlooked part of the process…especially for online businesses. I’ll take you through the steps of reassuring the active “regret avoidance” part of purchase decision makers.
  • Session 10 How to use “future pacing” and “me centric introspection”to move even the most determined procrastinators into positive decision makers.

Each session increases your skill at using a style of writing that influences and persuades ...

...and guides readers to the outcomes they seek…to solve a problem or satisfy a desire.

There’ll be breaks between sessions and each session will have examples, hands on practice and feedback before moving onto the next session.

I can’t wait to share this and more with you.

Allow me to introduce myself...

Greetings… my name’s Paul Counsel… a once broke businessperson who transformed into a multimillionaire.

For 13 years, I struggled financially as a small business owner.

Then I discovered how to turn words into dollars and rocked my revenues to multiple 7 figures.

I’ve since built four multimillion-dollar businesses from the ground up.  For years now, I’ve been teaching business owners how to use the persuasive power of words to rocket their sales and grow their revenues.

As a result, I’m one of the most in-demand business mentors in Australia and make more money in a few weeks than I previously did in a few years.

Recently, my sense of urgency to share my secrets of success has increased tenfold because of the rapid economic change and future uncertainty we’re facing.

I want to give my knowledge to as many people and business owners as I can so that they have more income now and more control and certainty over future lifestyle revenue.

Currently, one of the biggest challenges facing business owners is sluggish and unpredictable revenue streams.

Another problem is not knowing how to write good copy… or get better at writing sales copy that gives you more control over increasing revenues.  

With more control, you have more choice over present and future lifestyles. 

With more choice, you have more independence and freedom along with future certainty and revenue predictability.

But… not knowing how to write better sales copy creates another problem… who do you get to write good copy for you?

It can feel like a scary gamble just thinking about getting a copywriter to represent you, your product and your voice and increase your sales at the same time.

If you don’t already know a good copywriter, it’s a bit like rolling the dice at a casino… ‘the odds are more in their favour than yours’.

So rather than take a gamble on paying high fees and not getting something that works for you, the best solution is to learn to write good copy yourself. 

And that’s exactly what I’ll teach you.

Turning Words Into Dollars is all about using specific words and persuasive formats combined with coaching and proven strategies to get you more sales through writing better copy.

At this point, you might be wondering

 “What’s In It For Me”?

Great question…

While the benefits are many, there are three that stand head and shoulders over others.

The first is the very real possibility of boosting your sales revenues to levels that give you more independence and freedom.

The second is the real savings you’ll make.

When you multiply the number of times you get good copywriters to write for you… by the number of years they write for you, your dollar savings can amount to tens of $thousands.

The more people your copy can help solve a problem or satisfy a desire…the more revenue you generate.

The third and perhaps most important benefit is that, along with the extra revenue you’ll earn, you’ll never be made redundant or be out of fashion ever.

You’ll never have to go to university and be indebted for years with university fees and spiralling interest payments.

You’ll never be overqualified... too old...too young... or too inexperienced.

None of societies suffocating norms will apply to you!

It's money making on your terms, because machines and A.I can’t empathise and write good copy.

This is skill that will always be in demand...always!

And good copy can’t be outsourced to foreign writers because they don’t have access to the cultural and societal nuances that create compelling and persuasive copy.

You won’t have to stress or worry about future income. 

And you’ll work your own hours either on or offline. 

And the good thing about copywriting is that you don’t have to write like Shakespeare or Hemingway to get high income results.  

If you can write with warmth, if you can write in simple and clear terms, you can learn to write good copy.


And if you want to generate more revenue, it’s a critical skill you should learn.

You could expect to see new results within a matter of days if you already have a business, you could be turning ideas into new cashflow results within a few days of getting your new copy out to your audience.  

Yes, that’s right… if you have a business… you could expect new results almost immediately, especially if you already have a marketing campaign in place.  

And this is exactly what happened to Bryan…

He was running Facebook Ad Campaigns that sent prospects to a sales page offering solutions to what they were looking for.

And while he was making more money than his Facebook ads cost him……he felt his sales page wasn’t converting as much as he liked.

After looking at the words he was using, I gave Bryan a template to change his sales copy and within days he was producing more revenue.

Within a week, Bryan was producing a revenue increase of 300%!

Even if you’re new to this idea and don’t have a business yet, by practicing for an hour a day you could start writing better copy for other business owners and be generating income within weeks.

The value you receive from turning words into dollars is peerless … 

The lifetime value of a new skill is priceless.

If you look at the most immediate value… all you need is one or two sales you might not have otherwise gained with your new found copy skills… and your tuition fees are more than covered.

Every sale after that is a bonus. 

The cost of this weekend of powerful income generating copy training has been heavily discounted from $2997 to $397… for the weekend training.

We've done this in consideration of the difficult economic times we're facing.  We want you to get the very best training for the smallest possible price. 

(Please note... when economic conditions return to normal, the price for this training will return to $2997, so I hope you take advantage of the current discount.)

As soon as you gain $398 in sales you have an immediate Return On Investment.

And because you’ll be able to apply these lessons over and over, year after year, your return on this one investment will increase every week, month and year from now on.

  • 1
    Think of copywriting as a new business within your existing business. 
  • 2
    You can spend tens of $thousands buying a small business or hundreds of thousands buying franchises. 
  • 3
    But you’ll never buy a business as cheap as learning to write good copy and no other business has as much potential to produce skyrocketing revenues without any overheads. 

See what our participants have to say:

"The commissions on these deals, gave me a 250% return on my investment in the program."...

Before attending the two-day copywriting workshop, I had a basic understanding of what copywriting was, but I couldn't integrate it into what I was doing.

I work in a competitive industry where hundreds of companies compete for the attention of customers, the same customers I am trying to persuade.

After learning how to use Copy That Converts, I applied my new found copywriting skills into emails with almost immediate effect.

I was able to convert three new clients into customers, just days after completing your program.

The commissions on these deals, gave me a 250% return on my investment in the program."

Justin Paul  //  Podcaster (Money & Time Machine and Sales Executive)

"I am now moving my copy away from “about me” to more “about them”.  

Before Copy That Converts I knew little about copywriting and the significant impact it could have on my clients as well as creating brand awareness with potential clients...simply by reframing the writing process to focus on the issues and support what they are wanting to read about.

I am now moving my copy away from “about me” to more “about them”.  

I enjoyed and benefited from the interactive nature and real-time feedback that the workshop provided and the easy to follow processes and templates."

Kylie Nicholls  //  Kinesiologist, Healthy Kinect

Nicole Ashby

Exposure Alchemist & Copywriter

Before working with Paul I knew nothing about business.  

I bootstrapped my first business in 2010 and grew it to high 6 figures and am now on my second business.  Since completing Copy That Converts in 2020, I am now creating new revenue streams from offering copywriting and I can tell you, I've never had such easy referrals and people asking for assistance!

In the current economic climate, this is one skill that will always generate income and never be at risk of being made redundant. Ever"

Want To Speed Your Success?

As part of this training, I’ll give you a coloured coded template of the most productive way to write sales copy so that you can follow every step of my high revenue generating copy strategies.

This means you’ll never be stuck with what to do next.  You’ll get to practice every step during our live training and the 3 follow up bonus webinars. 

You’ll share in the feedback I give to you and to others and you’ll learn from their examples.

You’ll learn faster because of the supportive online community we’ve built.

You’ll also get feedback and support from one other expert!

In addition… you’ll receive three 1 hour follow up webinars where you can ask any question or get feedback on anything you’ve written.

As an added bonus for the first ten people to register forTurning Words Into Dollars

You’ll receive a FREE one-hour online training on…

How To Convert Fence Sitters Into High Paying Clients"

This extra bonus training is my inside secrets on how to get people to happily pay you more.  This extra bonus is strictly limited to the first 10 individuals who register because this allows me to spend more time on everyone’s copy.  

To get this extra training… you must and tell her that “you want in”… but you must be in the first ten to register!

If you already have a business, your sales will increase when you use the right words at the right time to the right people searching for the products and services you offer.

Your learning will be the best investment you’ll ever make because it gives you more control over future income.If you want to start a new career…

With the right support and guidance, you could begin a fulfilling new career that could earn enough money to give you financial independence in the years ahead.

Registering is easy!

When you click the Register Now… you’ll be taken to a secure PayPal registration page and payment system where every detail you enter will be encrypted so none of your information can be hacked.

Your details are super safe and private, rest assured.

On the registration page, you’ll see a green secure lock icon on the left of the URL bar where the web address can be found.  That means this page is securely encrypted and everything is safe.

Once registered you'll be taken to a thank you page (keep an eye out for the dog!) and you will then receive and email to register for the Zoom call for the weekend.

Please register for the Zoom call as soon as you can and if you need any assistance, email

Your future is important!

Copy That Converts gives you more control, predictability, and certainty over your future income! 

If you already have a business, your sales will increase when you use the right words at the right time to the right people searching for the products and services you offer.

Your learning will be the best investment you’ll ever make because it gives you more control over future income.

If you want to start a new career…

With the right support and guidance, you could begin a fulfilling new career that could earn enough money to give you financial independence in the years ahead.

And if you love words…

You’ll be able to… turn words into dollars from the comfort of your own home. 


You’ll be able to… work your own hours to your own rhythm and flow schedules.

You’ll be able to banish overwhelm and unsafe feelings from stressful commuting.

You’ll be able to… sack bosses who demand more and more from you!

And best of all… you’ll feel more in control because there’ll be no more traffic stress, traffic delays, or expensive parking and commuting fees.

Imagine… using the commuting time you save to do what you’re passionate about.

You’ll never feel the… life on hold, “coffin on wheels” experience ever again.

Here’s something I understand because I’ve been there many times before.

I understand what it feels like to be standing at a crossroads in terms of decision making.

One pathway feels safer because it’s the path you’ve always been on.  I don’t blame you for wanting to stay on this pathway. It's familiar, it's known, and it's secure because you already know what the results are. 

The other pathway is unfamiliar, it can be scary because the results are unknown and self-doubt can play on your mind.

At the crossroads, each pathway gives you a choice…

The pathway of sameness means you continue as you are and nothing changes.

If that’s your preference, you needn’t do anything further.

The pathway of promise is full of adventure and new results.  And, if you’re successful, it gives you more control, certainty and predictability over your future income needs.

If you choose this pathway, I’ll be there to support you.

As will the supportive community we’ve developed over the years. 

My results always came from choosing the pathway that offered the most promise.

I encourage you to choose the pathway of promise.

As mentioned earlier, I want to remove as much risk as I can by guaranteeing the return of your payment if this journey is not suitable for you.

I can also guarantee that the information I’ll give you is cutting edge and that it has worked for me and countless others.  I can guarantee that it has worked for hundreds of students who have also stood at these crossroads and choose the pathway to promise.

In Copy That Converts, you’ll receive the same high converting template I gave Bryan so that you can follow every step in the process.

I’ll show you a step by step process of turning everyday words into sentences that offer compelling solutions to the things people want to buy. 

We’ll practice everything in a hands-on way. You’ll get feedback on improving what you write, and you’ll get to watch as I and other copy pros help turn your words into persuasive copy.  

I hope you choose the pathway of promise. 

And your investment of time and money… is only $397 for the whole weekend and bonuses… AND it’s guaranteed by our 100% money back offer.  

If you want these powerful lessons to help rocket your revenue… here’s my best 100% money back guarantee

I want to give you as much reassurance as I possibly can…

And there’s two ways I can do this.

One way is to guarantee that what you learn has a proven track record of success behind it.

Another way is to fully guarantee your investment of time and money.

100% Satisfaction-Guarantee.

If, after the first day’s training, or anytime during the first day’s training, you think that what you’re learning is not suitable for you… or what I’m teaching is a load of nonsense… or any reason whatsoever that causes you to not want to progress… simply ask for your money back and it’ll happen as soon as we can get it to you.

And you can still keep the bonuses you’ll receive!



So, please accept my no nonsense, risk reversal, satisfaction sated… barrier busting… fear of wasting your time removal… loss of face “protection”… no spot light interrogation… no evil looks… no awkward questions… no silent treatment… no social out-casting… and no dismissive snarls with up curled lips when asking for your money back…

However, if the path of sameness has too strong a pull over you… I completely understand and maybe it’s just not your time yet.   At sometime in the future, more revenue might become your high priority.  

And when it does… I hope my training will still be around to serve you. Here’s to your further success in 2020 and beyond.

Paul Counsel

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